Paul Rudd's latest comedy, Our Idiot Brother is still a couple weeks away from hitting theaters but that hasn't stopped him from pitching ideas (on toilet paper, no less) to one of the masters of movie marketing, Harvey Weinstein.
In this FunnyorDie clip, Rudd proposes some unconventional ideas to market the movie and in the process ends up breaking the Best Picture Oscar for last year's The King's Speech.
The Weinstein Company is distributing the comedy which opens August 26th and co-stars Elizabeth Banks, Emily Mortimer, Zooey Deschanel, Rashida Jones and Steve Coogan.
