Your new future is here. At least that’s what Phoenix Biogenic wants you to believe. But that’s where the mystery begins in the new provocative psychological science fiction thriller “Self/less” starring Academy Award winner Ben Kingsley as a wealthy man dying of cancer who turns to the company and its radical medical procedure that transfers his consciousness into the body of a healthy young man (Ryan Reynolds). But all is not as it seems when he starts to uncover the mystery of the body’s origin – and the secrets behind Phoenix Biogenic.
Phoenix Biogenic Campaign
Imagine receiving a mysterious hand-delivered package from Phoenix Biogenic and discovering a cell phone with a personalized text message that reads: “Welcome to Phoenix Biogenic. This phone is the key to your new future. Pay close attention.” That’s exactly what happened to 200 pre-selected candidates as part of the imaginative marketing campaign for the upcoming Focus Features film, “Self/less”. The phones were also pre-loaded with amazing key art from the film, as well as a link to a Phoenix Biogenic trailer.
Further instructions were promised via text messages leading the recipients to view the trailer when it dropped on Wednesday, March 4 at 8:30am PST/11:30am EST.
Watch the thrilling trailer below, then see “Self/less” in theaters July 31.
