We’ve seen a lot of marketing for a lot of movies so far in 2010, but I have to say I’m really diggin’ the promos for David Fincher’s The Social Network so far – to the point where it’s fast becoming my favorite marketing campaign of the year. The Social Network is based on Bez Mezrich’s fantastic novel The Accidental Billionaires (which I’ve read and will totally vouch for), and it tells the story of the founding of Facebook; from how the site was launched in a dorm room to the many people screwed over and the many lawsuits filed along the way. It’s a crazy story that’s oddly inspiring, and I definitely recommend reading it before seeing the movie this October.
The newest trailer continues the film’s social network-like marketing platform, releasing lines of dialogue over the poster first, and now as part of a long list of Facebook updates. In all honesty, it’s probably one of my favorite trailers of the year – pulls you in, nails the tone and themes, and gives you a good introduction to all the main players without revealing … anything, really.
Jesse Eisenberg stars as Facebook founder Mark Zuckerberg, and he’s joined by folks like Justin Timberlake, the new Spider-Man Andrew Garfield and Rashida Jones. You can catch it in theaters on October 1st. Watch the trailer below and let us know what you think.
