Big summer movies are back! And so is summer movie snacking.
Which got us to wondering: What do American moviegoers like to munch on while enjoying the movie action? So we decided to take a survey.
Our first finding: Concessions are a key part of the moviegoing experience for 81% of moviegoers surveyed – so important that nearly half of the participants make sure to stop by the concession counter even if they’re late to a movie.
Most moviegoers who line up at the counter ask for popcorn. And why not?. Our survey participants told us that movie theater popcorn just tastes better than what they can make at home.
But not making the popcorn themselves doesn’t stop our participants from customizing their popcorn. Nearly half like to mix candy into their popcorn buckets, with sweet morsels like M&M’s and Reese’s Pieces topping the list of additions.
Popcorn may reign in our survey results, but candy holds its own. The chocolate candy favorite is Peanut M&Ms. Licorice is big, too, but we found that there’s a geographic component to which brand people prefer. The Northeast, Midwest and South favor Twizzlers, while the Western US is partial to Red Vines.
Over on the hot snack side, 53% of the survey participants favor nachos – but over three-quarters of moviegoers make sure to avoid messy concessions like nachos on dates!
To wash down all that sweet and salty deliciousness, 72% of our participants reach for Coke drinks of various types. Nearly half of those surveyed are fans of a bottomless soda option.
Theaters might want to take note that 55% of the people we surveyed would like to see healthier concession options, with many especially longing for more vegan munchies.
How do your tastes stack up to the survey results? Are you compelled to try any new concessions? If you’re one of the 83% of participants a previous survey who said they’re planning to see at least three movies on the big screen this summer, you’ll have plenty of opportunities to experiment.
We asked the cast of The Bob's Burgers Movie what they like to get at the movies. Here's what they had to say:
We sat down with the voice cast of #TheBobsBurgersMovie to ask them about their favorite theater snacks. The results were about as chaotic as you'd expect.
— Fandango (@Fandango) June 1, 2022
What do you prefer to eat at the movies? pic.twitter.com/X8t0A0HLx0
To see how more celebrities go to the movies, check out this video:
