Exceeding expectations, the nerve-wracking horror film A Quiet Place earned an estimated $50 million over the weekend, outdistancing the raunchy yet sweet comedy Blockers, which made about $21 million. Both movies were winners, however, and had more in common than might have been expected.
For one thing, according to Box Office Mojo, both films attracted slightly older audiences: 63% of attendees were over 25 for A Quiet Place, while 56% of Blockers' audience was over 25. Both films are lower-budgeted, reportedly $14 million for the former title and $21 million for the latter. For another, both films tackled a similar theme: devoted parents who deeply love their children and will do anything for them.
A Quiet Place was the big winner, however. It's a horror movie with a great premise that encourages audiences to watch as silently as possible. Because of that, it's also the kind of movie that is deliriously fun to watch with an audience, one where friends shush each other so they can listen to the silence and experience what the few people on screen are experiencing, and then tell their friends to go see it.
Steven Spielberg's Ready Player One likewise has benefited from good word-of-mouth, dropping just 40% from its first weekend in theaters. It is also performing well in other countries, dropping even less than in the U.S. So far it's earned an estimated $391.3 million worldwide.
As for Black Panther, its phenomenal success continues, as it took in an estimated $8.5 million in its eighth weekend of theatrical play. That pushed it past Titanic as it became the third highest-grossing film in the U.S. We should note, though, that those numbers don't reflect inflation, since Titanic was released just over 20 years ago. Still, they are mighty numbers for Black Panther that undoubtedly reflect repeat viewings, as well as first-time viewings by people who don't often go out to see movies in theaters.
Next weekend will see the wide release of Dwayne Johnson's Rampage, an action-adventure that's based on a video game, and Truth or Dare, a supernatural thriller from Blumhouse Productions.