'60s L.A. Promotional Film Potpourri
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- What is '60s L.A. Promotional Film Potpourri about?
- From deep in the archives of local arcana, we bring you back to a time when “music videos” were known by a name better suited to their true purpose: “promotional films.” As part of this flavor-based presentation, see The Mamas & The Papas foolin’ around inside Sunset Strip youthquake boutique deVoss, Sonny & Cher recording at Gold Star Studios, Boyce & Hart trapezing around Hollywood Boulevard singing “Out and About” and The Turtles prancing all over the Strip, with stops at The Plush Pup and Pandora’s Box.
MONDO MOD, 1967, 72 min. Dir. Bethel Buckalew. Narrated by KHJ disc jockey Humble Harv, the film is a full-color, self-indulgent pastiche of what made Los Angeles teenagers tick in '66. You'll hit Belinda boutique on the Sunset Strip, where the owner encourages wearing micro-minis with nothing underneath. Check Hollywood Boulevard hip at Lewin’s Records. Karate is clearly mod, as inspired by the Green Hornet’s Bruce Lee.