That was fast. The viral marketing campaign kickstarted by Warner Bros. for Christopher Nolan’s The Dark Knight Rises sent fans into the streets around the globe in search of Bat graffiti, which they had to photograph and submit to a specific email address. Throughout the day Monday, stills from an eventual trailer were being posted to the Web site TheDarkKnightRises.com.
Minutes before midnight on Monday evening, the stills were complete and the trailer was revealed.