A few months ago the Alamo Drafthouse and Mondo, AKA the theater's botique art division, created a new programming series: The Mondo Mystery Movie. Basically, Mondo was planning a series of screenings of unknown films - could be vintage, could be new - and comissioning a poster that would then only be available to those lucky enough to attend a one-time screening. The first Mondo Mystery Movie sold out within a minute, despite the fact that no one had any idea what it was (it ended up being the highly influential anime Akira, and that poster still pops up on eBay for hundreds of dollars).
Read the full blog post over on Movies.com!