Earlier today I wrote about James Cameron mentoring Spider-Man director Marc Webb on shooting films in 3D, since the former has had a little success in that department. Aside from Spider-Man being shot in 3D, though, a whole host of films are scurrying to apply the 3D model in the wake of Avatar absolutely exploding at the box office.
In the immediate future, we'll see films like Clash of the Titans and Harry Potter and the Deathly Hallows being converted to 3D, while other blockbusters – like Spider-Man, Transformers 3 and The Twilight Saga: Breaking Dawn -- entertain the idea of shooting in 3D from the start. I'm sure a lot of studios will be watching to see how well the 3D conversions do with audiences, because if those take off, expect a whole bunch more films to convert to 3D prior to hitting theaters later this year.
But while studios rush to figure out a way to make all their big, action-ish films in 3D, is there really that much of a demand for it? Sure, Avatar looked fantastic…but it was shot in 3D and took four years to make! My concern is that studios will try to figure out the cheapest and fastest way to generate 3D off the conveyor belt, and that it just won't look as good as Avatar. That nothing will ever look as good as Avatar because no one is insane enough to spend that much time putting in that much detail. Thus, we'll be left with cheap imitations that, eventually, will become cheap expensive imitations that are better off skipping for the less expensive 2D version.
Or maybe you like 3D no matter how it's packaged? Studios want you to believe that 3D is the future of entertainment, but is 3D really the future of your entertainment? Are you that blown away by the technology, or will you easily give up on it if the next set of 3D films don't even come close to the type of moviegoing experience Avatar provided?
Sound off in our special Fandango poll below, and definitely leave your thoughts in the comments section.
Take one last trip to Oz with the For Good Collector’s Pack, featuring a Movie Ticket and a Limited-Edition Costume Sketch Poster by Paul Tazewell.exclusive sketch of Academy Award-winning designer Paul Tazewell’s original costume design!
*For Good Collector’s Pack is non-refundable. While supplies last. Domestic shipping will be added at checkout. Movie ticket is non-refundable and non-exchangeable. Fandango reserves the right to modify or cancel this offer at any time and without notice. You must be 18 years of age or older to purchase a bundle. The Poster Print will begin shipping in the month of November. Please use a physical address where the item can be delivered. Once carrier confirms delivery, Fandango is not responsible for lost or stolen deliveries. See full terms and conditions at https://redeem.fandango.com/products/for-good-collectors-pack . Universal Pictures Marketing and its affiliates are not sponsors of this bundle.
Upgrade to 3D and get $5 off a ticket with code OZIN3D
Limited time offer. While supplies last. There is a limited quantity of Code redemptions allowed in this promotion. Purchase one or more RealD 3D tickets to see ‘Wicked: For Good’ on Fandango.com or via the Fandango app and enter the promotional code OZIN3D (“Code”) to get up to $5 off your purchase. Code expires, and can no longer be used, if not redeemed by 11/30/25, or when the limit of Code redemptions is reached, or when 'Wicked: For Good' is no longer available in RealD 3D theaters, whichever comes first. Code must be entered at checkout. Only valid for purchase of movie tickets made at Fandango.com or via the Fandango app and cannot be redeemed directly at any theater box office. You must have, and be logged into, a Fandango account to redeem the Code on Fandango. Fandango is free to join; you must be 18 years of age or older to create a Fandango account. If cost of movie ticket and associated fees and charges is more than Code’s maximum discount, then you must pay the difference. Any price difference between total transaction price and Code’s remaining discount will not be refunded. One-time use only. Void where prohibited. Offer is non-transferable and cannot be combined with any other offer or discount. No cash value, except as required by law. Not for resale; void if sold or exchanged. Offer valid in the U.S. only (excluding U.S. territories and where prohibited by law). You may have to pay taxes additionally. Limit 1 Code per person. Fandango reserves the right to modify or cancel this offer at any time and without notice. This offer and redemption of the Code are subject to Fandango's Terms and Policies and Privacy Policy at http://www.fandango.com/terms-and-policies.
Buy 1 ticket to Black Phone 2, get 1 ticket free (equal or lesser price, up to $15 total ticket price and fees) with code DGABP2.
Limited time offer. While supplies last. There is a limited quantity of Code redemptions allowed in this promotion. Log into your Fandango account on Fandango.com or via the Fandango app between 5:00am PT on 10/1/25 and 11:59pm PT on 10/24/25, purchase one or more tickets to see Black Phone 2, and use the Fandango Promotional Code DGABP2 (“Code”) to get up to $15 off an additional ticket for the same showtime (equal or lesser value, up to $15 total ticket price and associated fees and charges). Code must be entered at checkout. Code expires, and can no longer be used, on 10/24/25, or when Black Phone 2 is no longer in theaters, or when the limit of Code redemptions is reached, whichever comes first. Only valid for purchase of movie tickets made at Fandango.com or via the Fandango app and cannot be redeemed directly at any theater box office. You must have a Fandango account, and be logged into your account, to use the Code. Fandango is free to join; you must be 18 years of age or older to create a Fandango account. If lost or stolen, cannot be replaced. No cash value, except as required by law. Void where prohibited. Not valid with any other offer. Offer valid in U.S. only (excluding U.S territories and where prohibited by law). Non-transferable. One-time use only. Not for resale; void if sold or exchanged. You may have to pay taxes additionally. If cost of the ticket (and associated fees and charges) obtained through the Code is more than Code’s maximum discount, then you must pay the difference. Any price difference between total transaction price and Code’s maximum discount will not be refunded. Limit 1 Code redemption per person. Fandango reserves the right to modify or cancel this offer at any time and without notice. This offer and redemption of the Code are subject to Fandango’s Terms and Policies at www.fandango.com/terms-and-policies.
Buy a ticket to Black Phone 2 for a chance to win a trip to Universal Studios Hollywood or Universal Orlando Resort to experience Halloween Horror Nights in '26
NO PURCHASE OR APP NECESSARY. Open to legal residents of the 50 United States and D.C., 18 years of age and older, however, that Prize winner must be 21+ or accompanied by a guest that is 21+. Void where prohibited. Ends November 10, 2025, visit https://www.fandangomovietickets.com/hhn2026sweepstakes. Sponsor: Fandango Media, LLC, 10 Universal City Plaza, Universal City, CA 91608.
Two elements, one world, double the points! Buy your tickets to Avatar: The Way of Water Re-Release and Avatar: Fire and Ash to get 2x FanRewards points*.
*Limited time offer. Log in to your account on Fandango.com or the Fandango app between 9am PT on September 19, 2025, and 11:59pm PT on January 4, 2026, buy a minimum of one (1) ticket to each of Avatar: The Way of Water Re-release and Avatar: Fire and Ash (the purchases do not have to be in the same transaction), and for each ticket you buy, you will receive double FanRewards Points (250 per ticket, instead of the usual 125) in your Fandango account -- 125 FanRewards Points per ticket will be posted to your Fandango account after your purchase, and 125 FanRewards Points per ticket will be posted to your Fandango account by January 9, 2026 if you qualify for this offer. You must be logged in to your Fandango account to receive and spend FanRewards Points. You must be logged in to the same Fandango account when you purchase your tickets to each of the three movies to qualify for this offer. Fandango is free to join; you must be 18 years of age or older to create a Fandango account. When you receive 500 FanRewards Points, you will receive a $5.00 Discount Reward which you will need to convert into a Discount Promo Code for use on a qualifying purchase on http://www.fandango.com (which can be used on http://www.movietickets.com) or http://www.fandangoathome.com. Discount Promo Code expires 21 days after the $5.00 Discount Reward is posted to your Fandango account. Discount Promo Code cannot be combined with any other offer, promo code or discount. You may be required to pay taxes additionally. Discount Promo Codes cannot be used to purchase a gift card. After applying your Discount Promo Code, any unused balance will automatically expire. Void where prohibited. Fandango reserves the right to modify or cancel this offer at any time and without notice. This offer is subject to the FanRewards terms at https://www.fandango.com/policies/fanrewards-terms and Fandango’s Terms and Policies and Privacy Policy at http://www.fandango.com/Terms-and-Policies.
Buy 3+ tickets to each of Roofman, Regretting You, and The Running Man, get 3x FanRewards points.
Limited time offer. Log in to your account on Fandango.com or the Fandango app between 6am PT on September 22, 2025, and 11:59pm PT on November 30, 2025, buy a minimum of 3 tickets to each of Roofman, Regretting You, and The Running Man (the purchases do not have to be in the same transaction), and for each ticket you buy, you will receive triple FanRewards Points (375 per ticket, instead of the usual 125) in your Fandango account -- 125 FanRewards Points per ticket will be posted to your Fandango account after your purchase, and 250 FanRewards Points per ticket will be posted to your Fandango account between December 1, 2025 and December 13, 2025 if you qualify for this offer, up to a maximum of 4,500 FanRewards Points for this offer. You must be logged in to your Fandango account to receive and spend FanRewards Points. You must be logged in to the same Fandango account when you purchase your tickets to each of the three movies to qualify for this offer. Fandango is free to join; you must be 18 years of age or older to create a Fandango account. When you receive 500 FanRewards Points, you will receive a $5.00 Discount Reward which you will need to convert into a Discount Promo Code for use on a qualifying purchase on http://www.fandango.com (which can be used on http://www.movietickets.com) or http://www.fandangoathome.com. Discount Promo Code expires 21 days after the $5.00 Discount Reward is posted to your Fandango account. Discount Promo Code cannot be combined with any other offer, promo code, or discount, and Discount Promo Codes cannot be combined with each other in a single transaction. You may be required to pay taxes additionally. Discount Promo Codes cannot be used to purchase a gift card. After applying your Discount Promo Code, any unused balance will automatically expire. Void where prohibited. Fandango reserves the right to modify or cancel this offer at any time and without notice. This offer is subject to the FanRewards terms at https://www.fandango.com/policies/fanrewards-terms and Fandango’s Terms and Policies and Privacy Policy at http://www.fandango.com/Terms-and-Policies.