Opening-night poster giveaways have become a recent trend as studios and theaters look to pack screenings with excited movie fans. This summer has already seen midnight/early screening posters for Iron Man 3 and Star Trek Into Darkness.
This weekend, sees the release of the buddy-cop movie The Heat and select Alamo Drafthouse theaters will be giving away this special collectors' poster on Thursday night:
Meanwhile, Guillermo del Toro's Pacific Rim has been busy releasing a bunch of posters over the past couple of months and today we get a look at the IMAX midnight poster courtesy of Hero Complex. It's a bit cartoony, but then the concept of giant monsters and robots battling is in itself rather cartoony. That being said, the poster is extremely detailed. Click on it for a larger version to check out the debris surrounding the Kaiju and Gipsy Danger.
Pacific Rim opens July 12.
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