British director Caleb Lindsay helmed this romantic comedy with a twist. Two jaded London women, Dallas (Amelia Curtis) and Popeye (Louisa Milwood Haigh), are tired of the dating game and concoct a scheme to profit from men's attentions. They place personal ads, accept dates, and bilk their suitors out of dinners, gifts, and loans of money before dumping them. Elliot (Kevin McKidd) and Oz (John Simon) are two lonesome guys who decide to try singles ads for the first time. After they go out with Dallas and Popeye a few times, it dawns on Elliot that Dallas is stringing him along. He warns Oz that the women might be playing them for fools, but Oz has fallen hard for Popeye. Popeye tells Dallas that she is just playing Oz for bigger stakes, but eventually romance proves stronger than financial incentives. ~ Michael Betzold, Rovi