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The Hunger Games Movie Guide

'The Hunger Games' Rules the Box Office, but New Report Says 'The Avengers' Could Blow It Out of the Water

By: Sean OConnell on April 16, 2012 at 1:34PM Comments (5)

 

 
We’re pretty confident Joss Whedon’s The Avengers, which kicks off Summer 2012 on May 4, is going to be big. Massive, even. 
 
But how high, from a box office perspective, is the film’s ceiling? Can it be as big as Avatar, James Cameron’s blockbuster which currently holds the record for being the highest-grossing film of all time? Can it even reach the astronomical levels currently attained by this year’s breakout hit, The Hunger Games?
 
To answer that question, we have to explain just how high The Hunger Games has reached. Over the weekend, Gary Ross’ stupendous blockbuster held on to the top slot on the box office Top 10 for a fourth consecutive frame. Ironically, it is the first film since Avatar back in 2009 to hold onto the No. 1 position for that amount of time. And with an estimated $337 million in the bank, The Hunger Games remains the highest-grossing film of 2012. 
 
Many expect that at some point this summer, more films will come along and beat Games’ current box office record. However, the more Games earns, the fewer number of films likely will climb to its stratosphere. 
 
 
Take 2011, for example. Last year, only two films crossed the $350M mark at the domestic box office: Transformers: Dark of the Moon; and Harry Potter and the Deathly Hallows Part 2
 
The Hunger Games absolutely will cross the $350M mark … probably as early as next weekend. Will there be more than two additional films released this year that surpass $350M? And will The Avengers be one of them? 
 
Pre-release tracking figures seem to suggest that’s likely. THR on Monday reported that The Avengers is on pace to have the largest opening weekend of any comic book-related property, targeting a number north of the $158.4 million earned by Christopher Nolan’s The Dark Knight in 2008. Unaided awareness in Avengers is 13 percent, according to the trade, compared with 10 percent for Dark Knight and 11 percent for Hunger Games. Total awareness is 85 percent, compared with 76 percent for Dark Knight and 74 percent for Hunger Games.
 
All signs point to Avengers opening big. But for how many weekends will the blockbuster be able to sustain its momentum?
 
Here’s a factor most haven’t considered when it comes to The Avengers versus The Hunger Games – competition. Katniss Everdeen may have faced fierce adversaries in the arena, but her movie hasn’t had a stiff challenger, allowing Games to hold on to the top slot at the box office (and fill its bank vaults). The Avengers – as is the case in the summer movie season – will have Dark Shadows, The Dictator, Battleship and Men in Black 3 on the immediate horizon, and all of them will bite into the film’s potential box office. 
 
Still, these tracking numbers are beyond encouraging for Walt Disney Pictures and Marvel Studios, which will unleash The Avengers into a theater near you on May 4. And it also means that if you don’t have a ticket for opening weekend yet, grab one quick, because data suggests they are going fast.  
 

Comments (5)Leave a Comment

  • Apr 17th 2012 8:58AM

     said...

    Dark Knight Rises will not beat Avengers. It will do extremely well but the Avengers has a much wider appeal.

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  • Apr 17th 2012 7:56AM

    brazen85  said...

    I'm expecting The Dark Knight Rises to break box office records, plain and simple. I don't think that the Avengers will do as well as expected.

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  • Apr 17th 2012 12:24AM

     said...

    I can't believe people are leaving out The DARK KNIGHT RISES. The last film in Nolan's epic Batman trilogy will sure beat out both The Hunger Games and Avengers.

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  • Apr 16th 2012 6:49PM

    NinjaGrapeTurtle  said...

    Loved the Hunger Games like no other but I can see the Avengers pulling ahead!!!! Can't wait!!!!!

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  • Apr 16th 2012 6:31PM

    Javajive  said...

    It's all good I'm very much looking forward to The AVENGERS, DARK SHADOWS, BATTLESHIP etc.,. ON the big Screen and wish each Major films much success at the Box Office kicking off the Summer in all including the continue success of The HUNGER Games. Cool action pic of Captain America in battle above!!

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