• Released
  • May 3, 2013
  • (NY Limited, 5/10 Limited)
  • PG-13 , 1 hr 33 min
  • Documentary
Scatter My Ashes at Bergdorf's Synopsis
get a rarified chance to peek behind the backroom doors and into the reality of the fascinating inner workings and fabulous untold stories from Bergdorf Goodman's iconic history.
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Movie Reviews

Critic Ratings

55
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88

The Globe and Mail (Toronto)

Do you need to see this film? No. But if you want to see it, you’re in for a treat.
Full Review
88

Rolling Stone

By Peter Travers
You don't have to be in vogue to enjoy this stylish ride through Bergdorf's. It's a surprise package to die for. Miele and his virtuoso...
Full Review
80

Wall Street Journal

By Joe Morgenstern
The energy in Scatter My Ashes at Bergdorf's — what a great title! — is genuine, infectious and superabundant.
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70

Los Angeles Times

By Kenneth Turan
A lively, clever, fast-moving film that isn't overly reverential about its subject.
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60

Village Voice

By Marsha McCreadie
Fun and frothy, a fan's mash note.
Full Review
60

Arizona Republic

By Bill Goodykoontz
As a film, it’s like science fiction, a visit to Planet Obscenely Wealthy. It is weirdly compelling.
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50

New York Post

By Farran Smith Nehme
If anyone in the store’s history ever had a bad experience there, you won’t find it in this movie.
Full Review
50

The Hollywood Reporter

By Sheri Linden
Propelled by enthusiastic reviews, the entertaining but ultimately disappointing documentary will entice the fashion-forward and...
Full Review
40

Time Out New York

What interest Scatter My Ashes at Bergdorf’s does generate comes from the sections devoted to a pair of staff fixtures: Linda Fargo and...
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40

The New York Times

By Andy Webster
[A] glossy, fawning valentine to conspicuous consumption.
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Scatter My Ashes at Bergdorf's

By RosalieHarris
When the credits rolled, the names of the Goodman heirs turned up as executive producers. No surprise, because this was the thinnest of documentaries--even in the category of fashion...

Not Great

By hermesjunkie
I like the idea of this film because I like shopping at the store. But watching the documentary felt more like sitting through a self aggrandizing infomercial. It felt trite and desperate and...

bury my ashes at bergdorfs

By a star gal
It was a Bergdorf's kind of day! We started with lunch at BG on the 7th floor of Bergdorf's overlooking Central Park ~ delicious as always! Lobster Napoleon! mmm. Then we took the bus to the...

A Polite Peek Inside Fashion's Fantasy Fortress

By 1IdJackFan
This high-energy romp with the people behind the success of the World's Greatest Store shows their colorful personalities and just a hint of their inner toughness. A hopeful young clothing designer...

A totally satisfying extravaganza

By sohowoman
The documentary Scatter My Ashes at Bergdorf's is so gorgeous & engrossing, it will make you want to rush over to the store in the middle of the night just to stand in front of its windows....

Interesting Insight but Incomplete

By LuxuryLuvah
Fashionistas, creative types and brand developers will be entertained. Enjoyed the historical anecdotes, the window dressing creative process, the designer discoveries, and the family history in...

If You're a Fashionista You Must See This Documentary

By samantha30
Fascinating documentary about the iconic NYC store. If you love fashion this is a must....

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Not as good as I hoped

By kburney
I really wanted to like this documentary, but it felt like it was trying too hard to be jnteresting quite frankly. Theres a large concentration on the storefront windows, how they r created and what...

More Info

Rated PG-13 | For for a brief sexual reference