• Released
  • April 22, 2011
  • (Limited 4/22, Expands 4/29)
  • PG-13 , 1 hr 26 min
  • Documentary

Rolling Stone

By Peter Travers
Spurlock says he's not selling out, he's buying in. I'm buying into Spurlock. As ever, he makes you laugh till it hurts.
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USA Today

By Claudia Puig
Spurlock comes off like a new and improved Everyman, familiar but smarter and funnier than the average Joe.
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The Hollywood Reporter

By Kirk Honeycutt
So don't tell Spurlock he can't have his cake and eat it too. In Greatest Movie, he gleefully accepts his sponsorships on camera just to show you how wrong this all is.
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Wall Street Journal

By Joe Morgenstern
Morgan Spurlock has come up with a terrific idea-a movie about product placements that depends completely on product placements for its financing.
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Philadelphia Inquirer

By Steven Rea
Is Spurlock selling out by pulling off this stunt? Is he biting the hand that feeds him? Is he working both sides against the middle? And does he think JetBlue is the best airline in the world? You bet.
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San Francisco Chronicle

By Walter Addiego
His affable, regular-guy shtick works well here, and he scatters the movie with such gleeful ads for his sponsors' products that, if his documentary work ever dries up, his next career choice is obvious.
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Entertainment Weekly

By Lisa Schwarzbaum
Always the smooth showman, Spurlock avoids answering his own question: Is he selling out or buying in?
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By Stephanie Zacharek
The subject of Spurlock's movie is Spurlock, and while he may be reasonably affable, and sometimes extremely goofy, it's a stretch to call him controversial.
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Boston Globe

Much like reality TV, nothing much of consequence happens.
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New York Daily News

By Joe Neumaier
Only the extremely naive will be shocked, shocked by director Morgan Spurlock's dissection of product placement in movies.
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66 out of 100
Generally favorable reviews
Metascore® based on all critic reviews. Scores range from 0 to 100, with higher scores indicating more favorable reviews.