Information for Parents
Common Sense Media says OK for kids 14+
Documentary promotes YouTube stars' non-glam life.
What Parents Need to Know
Parents need to know that Please Subscribe is a documentary that examines the growing impact of YouTube as a media platform and how ordinary people have become Internet celebrities simply by making videos for the popular site. The film features in-depth interviews with eight of these Internet stars, who explain how they stumbled into their unusual career and what it takes to produce a steady stream of content. The entire film promotes the YouTube brand, as well as the interviewees' own online brands. Expect some swearing, including "s--t" and "f--k," and a segment in which a woman is sloppily drunk.
- Families can talk about YouTube. Do you think YouTube and other forms of online content are the future of media? What do parents (and kids) need to know about navigating them?
- What do you think about the YouTube stars' online channels? Would you watch their Web shows? Can you think of other people who've become famous via YouTube?
- What do you think the film's intent is? Who is it meant to reach, and why?
The good stuff
Positive messages: Being an online celebrity isn't such a bad life, but becoming one might not be as easy as some Internet viewers might think. The YouTube stars in the film show that it takes a winning, authentic personality to appeal online, and genuine people will be rewarded with genuine, devoted fans.
Positive role models: The YouTube personalities all explain how they're ordinary people who stumbled into Internet celebrity. And while they enjoy the fact that they can make a decent living making YouTube videos, they also make it clear that it's not easy money. It takes plenty of time and real work.
What to watch for
Violence: Not an issue
Sexy stuff: Not an issue
Language: Language includes "s--t" and various permutations of "f--k."
Consumerism: The film's entire purpose is to promote YouTube as an entirely new form of entertainment, as told through interviews with ordinary people who have, mostly accidentally, become breakout video stars. They all have their own online brands to plug, and they all talk about the growing power of YouTube as a media form. Several well-known products also appear or are mentioned, including Apple computers, iMovie and FinalCut Pro software, and XBox and PlayStation game consoles.
Drinking, drugs and smoking: One of the segments features a woman who gets sloppy drunk while cooking; in some clips, she's quite obviously wasted.