Pink Ribbons, Inc. Synopsis
Léa Pool shows how breast cancer has become a dream cause for marketing firms.
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Movie Reviews

Critic Ratings

66
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80

Time Out New York

The film makes a compelling case for the damage wrought by business-funded feel-good activities that turn attention away from the disease,...
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75

Slant Magazine

By Bill Weber
A righteously outraged documentary targeting the "warm and fuzzy" iconography of the breast cancer fundraising bureaucracy and its...
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75

The Globe and Mail (Toronto)

By Liam Lacey
Pink Ribbons, Inc. is unabashed advocacy filmmaking. In spite of improved mortality rates and scientific advances, few women in the film...
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75

Philadelphia Inquirer

By Carrie Rickey
While most of the talking heads, including the funny and articulate Barbara Ehrenreich (herself a breast cancer survivor), are not likely to...
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75

New York Post

Pink Ribbons, Inc. viewers looking for an evenhanded discussion may be disappointed.
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70

The Hollywood Reporter

By John DeFore
It's easy to imagine exhibitors running scared from the documentary, but audiences who find it will be rewarded with a serious and...
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70

Los Angeles Times

You can't cure what you don't understand is one of the film's sobering messages.
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63

St. Louis Post-Dispatch

By Joe Williams
A colorful indictment of corporate infestation, but it's missing a prescription.
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60

NPR

By Mark Jenkins
Provocative yet far from definitive, Pink Ribbons, Inc. is a critique of "breast-cancer culture." It could even be called a blitz on...
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60

The New York Times

By Jeannette Catsoulis
Though leaving us with many more questions than answers, this well-intentioned blur of accusations, advertising clips and pink-washed...
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