80

Time Out New York

The film makes a compelling case for the damage wrought by business-funded feel-good activities that turn attention away from the disease, as well as using funds for endless drug research while ignoring the toxic environmental factors.
Full Review
75

Slant Magazine

By Bill Weber
A righteously outraged documentary targeting the "warm and fuzzy" iconography of the breast cancer fundraising bureaucracy and its camouflage of corporate priorities.
Full Review
75

The Globe and Mail (Toronto)

By Liam Lacey
Pink Ribbons, Inc. is unabashed advocacy filmmaking. In spite of improved mortality rates and scientific advances, few women in the film will acknowledge that pink-ribbon-financed research has done any good at all.
Full Review
75

Philadelphia Inquirer

By Carrie Rickey
While most of the talking heads, including the funny and articulate Barbara Ehrenreich (herself a breast cancer survivor), are not likely to join runs and walks for the cure, Pool shows how such events create community and sisterhood.
Full Review
75

New York Post

Pink Ribbons, Inc. viewers looking for an evenhanded discussion may be disappointed.
Full Review
70

The Hollywood Reporter

By John DeFore
It's easy to imagine exhibitors running scared from the documentary, but audiences who find it will be rewarded with a serious and provocative film.
Full Review
70

Los Angeles Times

You can't cure what you don't understand is one of the film's sobering messages.
Full Review
63

St. Louis Post-Dispatch

By Joe Williams
A colorful indictment of corporate infestation, but it's missing a prescription.
Full Review
60

NPR

By Mark Jenkins
Provocative yet far from definitive, Pink Ribbons, Inc. is a critique of "breast-cancer culture." It could even be called a blitz on pink-ribbon charities and their corporate partners - though to use that term would be to emulate the war and sports metaphors the documentary rejects.
Full Review
60

The New York Times

By Jeannette Catsoulis
Though leaving us with many more questions than answers, this well-intentioned blur of accusations, advertising clips and pink-washed events nevertheless deserves to be seen.
Full Review
66 out of 100
Generally favorable reviews
Metascore® based on all critic reviews. Scores range from 0 to 100, with higher scores indicating more favorable reviews.