Phil Lord and Chris Miller’s The Lego Movie is trending. It’s literally on fire. But when we tell you JUST how hot, you might be surprised (and a little panicked if you haven’t yet snapped up tickets for the whole family to see it this weekend). 
 
We’ve revealed this morning that the upcoming animated movie tops Fandango’s Fanticipation movie buzz indicator, scoring 92 out of 100 points for its opening weekend. How good is that score? If the number holds, it means that The Lego Movie is on track to become Fandango’s second biggest advance ticket seller among all animated films, right behind 2010’s Toy Story 3
 
As of Thursday morning, Fandango’s Lego sales are surpassing advance ticket sales for Frozen, Despicable Me 2 and Monsters University at the same point in the sales cycle. 
 
The Lego Movie represents 67% of Thursday morning’s ticket sales.
 

 
The Lego Movie isn’t the only movie opening on Friday, however. George Clooney’s Monuments Men also is generating strong appeal with the adult audience, scoring an impressive 79 out of 100 points. Fandango’s Monuments sales are on pace with the company’s advance ticket sales for Captain Phillips and Lee Daniels’ The Butler at the same point in the sales cycle.
 
But Lego should dominate the weekend frame.
 
According to a survey of more than one thousand Lego Movie ticket buyers:
 
·         97% have played with Lego at one time in their lives;
 
·         89% say the trailers and movie clips they have seen online influenced their decision to see the film;
 
·         75% claimed they’re taking the whole family;
 
·         72% pointed to Lego Batman and the film’s other pop-culture characters as increasing their interest in the movie.
 
Lego ticket sales are nothing short of phenomenal,” says Dave Karger, Fandango’s chief correspondent and host of Weekend Ticket. “The Lego Movie has a built-in fan base of anyone who ever played with the toys as a kid. But it’s the film’s fast-paced and irreverent humor that will appeal to all audiences regardless of their age.” 
 
So tell us, what are you planning on seeing this weekend?
 

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