Last week's box office was a fun one to predict; not just because it was a holiday weekend (I hope you enjoyed the extra day!), but because we had a classic heavyweight battle between two special effects-laden summer sequels. Ultimately my original prediction was correct, and Night at the Museum: Battle of the Smithsonian took home the prize with $70 million – beating out a struggling Terminator Salvation ($53 million) which, despite its PG-13 rating, failed to match the previous installment's $70+ million opening.
This week it's a different story, as another family-friendly flick is making its big, splashy highly-anticipated debut. But will a scary movie from the Spider-Man director squeeze in an upset? Let's check it out:
What's the Scoop: Pixar returns to screens this weekend with its first 3D movie; it follows an elderly balloon salesman who fulfills his dreams of adventure by tying hundreds of balloons to his house and floating off on a course set for South America. Only problem is a nosy, know-it-all kid accidentally tagged along.
Why It Might Win the Weekend: Critics have already fallen head over heels for the film (what else is new for Pixar?), and so chances are moviegoers will feel the same exact way.
Drag Me to Hell
What's the Scoop: Director Sam Raimi (The Evil Dead, Spider-Man trilogy) returns to his horrific roots with this PG-13-rated flick about a loan officer (Alison Lohman) who, after evicting an elderly woman from her home, is hit with a supernatural curse that turns her life into a living hell.
Why It Might Win the Weekend: Those folks looking for something a little more edgy and freaktacular will most certainly want to skip on over to check out the new Raimi. But will it have the strength to take out those brilliant wizards at Pixar?
Our unbelievable high-tech, futuristic computers here at Fandango headquarters tell us that right now Up has taken in 51% of all advanced ticket sales, with Drag Me to Hell at only 11%. However, those numbers will definitely change as we inch closer to the weekend, but feel free to use them as a guide when you vote in our poll below.