Summer Movies 2016 News

Weekend Chatter: Study Says Audiences Love 3D As 'Avengers' Kicks Off Summer Movie Season. Do You Agree?


Let’s take a break from the heated debate over the allowance of texting in movie theaters, and transition into something equally controversial: 3D movies!
According to a recent study conducted on behalf of the International 3D Society (via Business Wire), a large majority of audiences who watched at least one 3D movie in the past three years found the experience to be more enjoyable than that of a 2D movie.
“Moviegoers continue to enjoy quality 3D movies,” said Society President Jim Chabin. “Consumers are savvy in selecting what movies to watch in 3D, but according to our results, they feel it is clearly a more fun, more exciting, and a more valuable experience.”
Specific numbers break down as such: 52% of those surveyed admit to seeing at least one 3D movie on the past three years. A whopping 71% of those people said the 3D experience surpassed a 2D experience, with 31% of the 3D moviegoers using the word "incredible" to describe their experience.
That’s music to the collective ears of movie studio executives and theater owners, as 3D tickets come with an increased charge at the box office (obviously). It also justifies the increased crop of 3D movies that are in Hollywood’s pipeline for the upcoming summer, starting with Joss Whedon’s The Avengers, which launches the season on May 4. 
But it directly contradicts what I would have believed, and that’s that modern audiences are tired of 3D and view it as a gimmick that isn’t working. For every Avatar, which makes excellent use of the added dimension, there is a Wrath of the Titans, which absolutely does not need to be enhanced and often looks worse as a result of hurried conversion. 
So tell us, what do you think of 3D movies today? Are they better than 2D? Do you think they are “incredible,” as the survey suggests? And of the various 3D movies on the horizon this summer – from Men in Black 3 to Brave or The Amazing Spider-Man – which ones will you absolutely see in 3D? 
Follow along on Twitter @Sean_OConnell and @Fandango for more news, trailer and clips throughout the week and be sure to Like us on Facebook!  
Like it? Share it:

Next Article by Derrick Deane

Win this Jason Statham 'Safe' Prize Pack

Win this Jason Statham 'Safe' Prize Pack

Send Me FanText

Thanks for signing up!

By entering your mobile number and clicking "Sign me up!" you consent to our Terms and Policies and Privacy Policy and authorize Fandango and its service providers to deliver FanTexts and other promotional texts to your mobile phone using automated technology. Text marketing authorization is not required for any purchase from Fandango. Message and data rates may apply. We will not send more than 5 msgs/month. YOU CAN UNSUBSCRIBE AT ANY TIME BY TEXTING "STOP" TO "FNDGO" (36346).