Weekend Chatter: Study Says Audiences Love 3D As 'Avengers' Kicks Off Summer Movie Season. Do You Agree?
Let’s take a break from the heated debate over the allowance of texting in movie theaters, and transition into something equally controversial: 3D movies!
According to a recent study conducted on behalf of the International 3D Society (via Business Wire), a large majority of audiences who watched at least one 3D movie in the past three years found the experience to be more enjoyable than that of a 2D movie.
“Moviegoers continue to enjoy quality 3D movies,” said Society President Jim Chabin. “Consumers are savvy in selecting what movies to watch in 3D, but according to our results, they feel it is clearly a more fun, more exciting, and a more valuable experience.”
Specific numbers break down as such: 52% of those surveyed admit to seeing at least one 3D movie on the past three years. A whopping 71% of those people said the 3D experience surpassed a 2D experience, with 31% of the 3D moviegoers using the word "incredible" to describe their experience.
That’s music to the collective ears of movie studio executives and theater owners, as 3D tickets come with an increased charge at the box office (obviously). It also justifies the increased crop of 3D movies that are in Hollywood’s pipeline for the upcoming summer, starting with Joss Whedon’s The Avengers, which launches the season on May 4.
But it directly contradicts what I would have believed, and that’s that modern audiences are tired of 3D and view it as a gimmick that isn’t working. For every Avatar, which makes excellent use of the added dimension, there is a Wrath of the Titans, which absolutely does not need to be enhanced and often looks worse as a result of hurried conversion.
So tell us, what do you think of 3D movies today? Are they better than 2D? Do you think they are “incredible,” as the survey suggests? And of the various 3D movies on the horizon this summer – from Men in Black 3 to Brave or The Amazing Spider-Man – which ones will you absolutely see in 3D?
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Sean O'ConnellFandango Bloggers
Sean is a film reviewer for The Washington Post and daily contributor to Fandango.