Sound Off is a weekly theater-related discussion post here at Fandango where we talk about the past, present and future of moviegoing.
And the debate rages on! We all agree that no one should be texting or using their phone while in a movie theater, but should that also prevent theaters from hosting interactive screenings where folks are invited to bring their technology with them? The ArcLight Cinemas in Los Angeles is participating in a unique screening experience for Tim Burton's The Nightmare Before Christmas, where audiences are invited to attend for free and bring their iPads for an event that's promising "fun challenges, speed trivia, sing-a-longs and more." They're also offering the chance to win prizes and "play against other fans in the audience."
They're doing this in conjunction with the company SeeItFirst, and you can RSVP via their website on a first come, first serve basis for one of two screenings (in Sherman Oaks on 10/22 and Pasadena on 10/24). Naturally, some feel this is a crazy thing to do because it goes against everything many of us -- including theaters themselves -- preach about on a weekly basis. However, it also looks like a fun activity for families looking for something different to do with their kids for an afternoon.
Seeing as the screenings are free and there's only two of them, it feels like this is being used as an experiment to see if this kind of thing will work in the future. Personally, I like it. I know, I know -- we should be teaching our children not to use iPads or iPhones inside a movie theater -- but, as a parent, I kind of dig the opportunity to combine various pieces of entertainment (movies, technology, games, group interaction) into one experience ... for free!
As with a lot of experiences in life, it's up to parents to teach children that this sort of thing is restricted to special screenings --- but as someone who loves the experience of going to a theater -- and want my kids to love it as well, despite the waves of technology being shoved their way -- I'm open to these sorts of experimental screenings. Why not?
But what do you think?
Sound Off: Select Theaters Allowing iPads for Special Screenings -- Good Idea or Bad Idea?
Note: For more info, or to reserve your spot at one of these screenings, head to SeeItFirst and enter promo code 950452