Every year, the summer blockbuster season inches up a few days, moving the official start date of Hollywood’s biggest box-office frame out of May and into April. Two years back, Thor was supposed to kick-start the season … but Fast Five stole a little of the Norse God’s thunder by blasting into theaters on the last weekend of April. This year, Marvel will make sure that doesn’t happen by expanding their choice superhero blockbuster into theaters earlier than expected.
Marvel Entertainment announced that Shane Black’s Iron Man 3 will open worldwide on IMAX theater screens beginning on April 25. It will expand to U.S. theaters on May 3, as expected. This will be the fourth Marvel movie to fill IMAX screens, a process that dates back to Iron Man 2 (2010) and includes Thor (2011) and The Avengers (2012).
"Marvel and IMAX are a perfect one-two punch and the Iron Man franchise has become a global phenomenon that resonates with fans around the world," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "We look forward to moviegoers experiencing this highly anticipated next installment of Tony Stark’s latest adventures in IMAX 3D."
Black’s sequel will pick up Stark’s story in the events following The Avengers, where Iron Man helped defend New York City from an alien attack. But before he’s able to get comfortable, he’s dealing with attacks on two fronts from tech wizard Aldrich Killian (Guy Pearce) and The Mandarin (Sir Ben Kingsley), the head of an international crime syndicate.
Now that fans will be given the opportunity to sample Iron Man 3 in various formats, which do you think you’ll choose: 2D; 3D; IMAX; or IMAX 3D? Also, do you wish that these Marvel movies would start exploring the 48 frames-per-second method Peter Jackson used for The Hobbit? Let us know.
Iron Man 3 stars Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Pearce, Kingsley, Jon Favreau, William Sadler, Paul Bettany and Rebecca Hall. It will be in theaters in the States on May 3 … and now, on IMAX!
UPDATE: Black's sequel was filming scenes in Los Angeles at the legendary Chinese Theater in downtown Hollywood. Fans on the street posted clips to YouTube (compiled by ComingSoon), which we're happy to share with you below. Be warned - some of the material might be viewed as spoilery, so steer clear if you don't want to see potential Iron Man footage!