Sure Wreck-It Ralph contains a bunch of classic video game bad guys and we get to follow Ralph as he "game jumps" into various modern arcade games, but you might be wondering where the film takes place.
The majority of the film takes place in an arcade racing game called Sugar Rush – a mash-up of Mario Kart and Candyland. This new retro ad gives us a better glimpse at the detail that went into some of the race sequences in the film.
Banking on the nostalgia factor, Disney has released a pair of retro arcade commericals to help promote Wreck-It Ralph. The first retro commercial was centered on Fix-It Felix Jr. and arrived online last Monday.
You can also play Fix-It Felix Jr. online and download it from the Apple app store.
Wreck-It Ralph hits theaters November 2.
(Click for slightly larger version)