Opening-night poster giveaways have become a recent trend as studios and theaters look to pack screenings with excited movie fans. This summer has already seen midnight/early screening posters for Iron Man 3 and Star Trek Into Darkness.
This weekend, sees the release of the buddy-cop movie The Heat and select Alamo Drafthouse theaters will be giving away this special collectors' poster on Thursday night:
Meanwhile, Guillermo del Toro's Pacific Rim has been busy releasing a bunch of posters over the past couple of months and today we get a look at the IMAX midnight poster courtesy of Hero Complex. It's a bit cartoony, but then the concept of giant monsters and robots battling is in itself rather cartoony. That being said, the poster is extremely detailed. Click on it for a larger version to check out the debris surrounding the Kaiju and Gipsy Danger.
Pacific Rim opens July 12.
Hit up Fandango’s Summer of Action special section for tickets, offers and more!