How does a studio sell a movie without stars?
If its Warner Bros., the studio wisely is leaning on a handful of pop-culture icons to help get the word out about Phil Lord and Chris Miller’s The Lego Movie, a unique animated feature that is going to have major players from top pop franchises as significant contributors to its ensemble. Can’t wait for Zack Snyder’s eventual Batman-Superman team-up movie in 2015? No worries, because they’ll both be in The Lego Movie, as these posters point out.
The “star” of the film is Chris Pratt, who’ll lend his voice to an optimistic but mild-mannered Lego man who gets pulled into an adventure by the mysterious Wyldstyle (Elizabeth Banks). Along the way, he’ll combat the Master Builder (Will Ferrell) with the help of Supes (Channing Tatum), the Dark Knight (Will Arnett), Green Lantern (Jonah Hill) and other recognizable heroes.
Lord and Miller directed the first Cloudy with a Chance of Meatballs movie, and we expect the Lego film to have that same sense of snark but smart humor. Families will be able to check out the comedy when it opens everywhere on February 7. In the meantime, keep your eye open for more character posters like these. They seem to be arriving daily.