This documentary takes an inside look at the new face of the hip-hop industry, as the reign of major record labels comes crashing to an end, with the RIAA on every music fan's hit-list and fewer acts willing to give up the rights to their own material. Exploring the new face of independent hip-hop recording, promotion, and distribution, the film discusses how rap culture and lifestyles has changed as a result. ~ Cammila Albertson, Rovi