Friday co-stars Ice Cube and Mike Epps reunite to portray two shady concert promoters who attempt to make a mint and stage the show of a lifetime. Against all odds, the fast-talking hustlers manage to talk a legitimate hip-hop superstar (Young Jeezy) into putting on a big show. But they've only got 24 hours to sell out a massive concert hall. As the two unscrupulous promoters scramble to make the show a success, a whole host of embittered rivals scheme to ensure that they fail in spectacular fashion. ~ Jason Buchanan, Rovi