The Jaffa orange is a sweet citrus fruit that was first cultivated by Palestinian farmers in the 19th Century. In time, the Jaffa became one of the most valuable cash crops in the area, and as Israeli farmers began growing the orange following the establishment of the state, what first seemed like a common ground between two contentious peoples grew into another point of rivalry, as Israeli growers came to dominate the market for the Jaffa and Palestinian farmers fell out of favor with fruit importers. Filmmaker Eyal Sivan explores the history of the Jaffa orange, it's role as a symbol of the Middle East, and how it became another factor in the Palestinian/Israeli conflict in the documentary Jaffa: The Orange's Clockwork, which examines the orange from an economic, historical, political and philosophical perspective. Jaffa: The Orange's Clockwork received its American premiere at the 2010 Full Frame Documentary Film Festival. ~ Mark Deming, Rovi