A weekend brainstorming trip into the wilderness sets three aspiring ad men on the trail to terror in this brain-twisting horror film from writer/director Graham Reznick. Their assignment was to overhaul the image of Claractix, a once-popular household cleaner. The trip takes a turn for the worse, however, when one of the men's girlfriends disappears, personalities contort, and a specter from Claractix's past campaigns makes a surprise appearance. ~ Jason Buchanan, Rovi