March 5, 2012
More Universal Studios Than Dr. Seuss But Family Friendly.
Dr. Seuss's estate entrusted its precious children's brand to Universal Studios many years ago. Since then Universal has fully exploited the opportunity it presented, even including a Seuss themed land in one of their amusement parks, mostly in hopes of cashing in on product tie-ins galore through the years. Tie-ins prompted by Seuss movies of course. The bean counters may need to re-think that strategy should the production side of the house continue making Seuss films like this one. Oh, it's a good flick overall. One that kids and adults can enjoy, provided of course the adults are OK with Seuss being politicized in order to acculturate their kids as advocates for Hollywood's causes du jour. Not that being an environmentalist is a bad thing but once you open the propaganda box, what comes next? Do you really want to pay to have your kids programmed by a corporation in kid-speak, in cartoons? Anyway, see it but you might want to talk about more than conservation afterward.
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