Tuesday, July 07, 2009
Harry Potter Outpacing Transformers in Advance Ticket Sales on Fandango
(LOS ANGELES, July 7) -- The sixth Potter movie, Harry Potter and the Half-Blood Prince, opens next week (on Wednesday, July 15) -- but the film already represents 61% of daily ticket sales on Fandango, the nation’s leading moviegoer destination.
Advance ticket sales for the new Potter movie are outpacing advance sales for Transformers: Revenge of the Fallen and the fifth Potter movie, Harry Potter and the Order of the Phoenix, at the same point in those films’ sales cycles (eight days before release date).
According to an ongoing Fandango survey of more than 3,000 moviegoers planning to see Harry Potter and the Half-Blood Prince:
- 85% of respondents have read all seven of the Potter books.
- 84% would be interested in visiting Potter locations from the new film.
-80% would buy a ticket to a Daniel Radcliffe movie in which he doesn’t play Harry Potter.
- 73% are fine with the fact that the last Potter story will be split into two separate movies.
“Harry continues to be ‘The Chosen One’, especially among movie fans,” says Rick Butler, Chief Operating Officer for Fandango. “The Half-Blood Prince is turning out to be one of our fastest-selling titles of the year, and has consistently been a top-seller ever since tickets went on sale on June 17.”
As a bonus, every Harry Potter advance ticket buyer on Fandango will receive a free music download of the song Friends and Love, from the film’s soundtrack. Details of the promotion are available at www.fandango.com/promo/harrypotter.
One of the Web’s top movie and entertainment destinations, Fandango sells tickets to more than 16,000 screens. Fandango entertains and informs consumers with reviews, commentary and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. Fandango is available at www.fandango.com, 1-800-FANDANGO and via your wireless mobile device at mobile.fandango.com. Fandango is a unit of Comcast Interactive Media.