Thursday, July 05, 2007
Transformers Crushes Fandango's Fourth of July Ticketing Record
Transformers is Selling Twice as Many Tickets as 300 At the Same Point in the Sales Cycle
LOS ANGELES, July 5 -- Fandango, the nation's leading moviegoer destination, announced today that Transformers generated the top Fourth of July ticket sales in the company's seven-year history. (Previously, 2006's Superman Returns was the top Fourth of July ticket-seller, followed by 2005's War of the Worlds.) Earlier in the week, Transformers was responsible for Fandango's top ticket-selling non-holiday Mondays and Tuesdays in company history.
Transformers is currently selling twice as many tickets on Fandango as the movie 300 at the same point in the films' sales cycles. The robust ticket sales on Fandango follow a record-breaking May 2007, which was the company's top ticket-selling month of all time. In a recent Fandango survey, several thousand moviegoers responded with the top reasons they are seeing the movie. The results are as follows:
-- 75% were fans of the Transformers cartoons when they were kids;
-- 65% had played with the Transformers toys;
-- 24% had read the comic books;
In addition, the Fandango survey results reveal that:
-- 73% of Transformers moviegoers on Fandango are male;
-- 70% are between 18 and 34;
-- 77% said that the summer movies they've seen have either met or exceeded their expectations;
-- 71% said they would like to visit locations where Transformers was filmed;
-- 92% said they would like to purchase a copy of the film when it comes out on DVD.
Fandango has recently added new features to its site so that it continues to be the leading moviegoer destination. Among the additions are more extensive content in the form of commentator articles, blogs and interviews, expanded user ratings and reviews, and easily browsable collections of movie trailers, clips and photos. Not changed is Fandango's user-friendly interface for showtimes and tickets.
One of the Web’s top movie and entertainment destinations, Fandango sells tickets to more than 15,000 screens. Fandango entertains and informs consumers with reviews, commentary and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. Fandango is available at www.fandango.com, 1-800-FANDANGO and via your wireless mobile device at mobile.fandango.com.
Fandango theater partners include the nation’s leading exhibitors: AMC Theatres, Carmike Cinemas, Century Theatres, Cinemark Theatres, Edwards Theatres, Regal Cinemas and United Artists Theatres, as well as American Cinematheque, Brenden Theatres, CineArts Theatres, Cinebarre, Cineplex Odeon Cinemas, Cobb Theatres, Hollywood Theatres, IMAX, Kerasotes Theatres, Majestic Crest Theatre, Premiere Theatres, R/C Theatres, Wehrenberg Theatres and Winchester Theatres.