Born Juan Martinez, J-Swift is a hip-hop producer and DJ who rose to fame through is work with the group the Pharside, one of the most critically acclaimed rap acts of the Nineties. While J-Swift's work was well respected, by the end of the decade there was little demand for his talents, and as his career hit a dry spell, the producer turned to drugs. J-Swift's addiction to crack cocaine had a ruinous effect on his life and work, and ten years after becoming one of the most promising talents in hip-hop, he was broke and homeless. A filmmaker approached J-Swift with the idea of creating a reality television series about him as the producer struggled to get clean and re-launch himself with a solo album under the name Negro Knievel; however, the presence of the camera only made the difficult process of recovery more agonizing for him. 1 More Hit is a documentary which explores J-Swift's struggle with addiction as he tries to start his life and career over again, as well as taking a glance at the dirty secret of drug abuse within hip hop. 1 More Hit received its world premiere at the 2007 South by Southwest Film Festival. ~ Mark Deming, Rovi